This project was developed as part of SCAD Design Management 732 class in collaboration with and for Local Farmbag.
Our Client : Founded in 2009 by Erik Lyons and Steve Howard, Local Farmbag began when a small farmers market in downtown Savannah went on hiatus. The founders felt the need to continue connecting customers with weekly home-delivered and locally grown organic produce to one’s doorstep every week.
Design Brief : Local Farmbags’ business rapidly grew as the pandemic hit. Deliveries skyrocketed from 500 to 1200 across Florida to South Carolina, as the demand for fresh and organic produce increased. This has brought Local Farmbag opportunities as well as challenges in terms of service operation, team communication, sourcing a variety of produce and taking advantage of technology to ease manual processes.Our brief was to facilitate creative thinking and co-create business solutions for expansion and growth with the clients.
Gap Identified : On undertaking a Brand Diagnostics Workshop, we uncovered insights about Local Farmbag's strengths and weaknesses through the past decade. We identified an opportunity to focus on an infrastructure and expansion plan to set up community-supported agriculture programs across new cities with a broader mission to create a positive impact on the local food systems nation-wide
My role : My role was to facilitate the workshops with the client, provide a unified strategic direction for developing the the workshop structure, flow and content and finally guide the development of a consolidated strategy template.
Facilitation, Creative thinking, Service design, UX research, Brand diagnostics workshop, Co-creation workshop, Data synthesis, Rapid Prototyping, Strategic Roadmap
My role : Design Strategist & Facilitation
Team : Aditi Sharma, Disha Goyal, Dongwei Luo, Poornima Sheoran, Priyanka Kalaria, Xinyi Luo
August 2022
Research Approach :
Brand Diagnostic Workshop
After synthesizing the insights from Brand Diagnostics Workshop, we identified three potential directions for Co-Creation Workshop with Local Farmbag. Our clients decided to move forward with:
Co-Creation Workshop
