In March 2020, the Savannah City Council unanimously passed the 100% Savannah Plan Renewable Energy resolution declaring that Savannah, Georgia is joining in the fight to combat the climate crisis with equity and environmental justice at the forefront of all strategies.
To ensure that all of Savannah heard the significance of this plan, the student team from SCAD’s DMGT 740: Sustainable Practices in Design, worked with the City of Savannah and built a cohesive brand language, marketing plan and visual communication material, backed by primary research insights from the residents of Savannah.
Final Deliverables : The deliverables that the team generated includes a robust marketing calendar with touch points that targeted different audience groups, merchandise designs including tee-shirts that reflected the campaign’s visual language, and a set of interactive activities, as a part of the Earth Day culture probe that is aimed at gathering user data through gamified research models.
My role : I visualized ideas to help change perceptions and attitudes among residents towards the city’s sustainability initiatives and transition to renewable energy goals of the 100% Savannah Plan. I also helped create a cohesive brand language and visual communication material based on primary research insights from residents of Savannah.
March 2022
