This project was developed as part of SCAD Design Management 783 : Trends, Foresight, and Intuition - a course that taught me about scenario planning, its importance in business, and its application in design. Through the course, I gained a deeper understanding of various methods and techniques to anticipate and shape future trends and how to integrate them into my design process.
Brick by Brick : An Analysis into LEGO's future is a project, where I analyzed various areas that LEGO can invest in to enhance its accessibility and inclusivity in a phygital world, including leveraging technology, collaborating with disability organizations, creating inclusive sets, focusing on sustainability, improving data privacy and security.
The challenge question was : How might LEGO become more accessible and inclusive in a phygital world?
Poster
Executive Summary
An insight into the process :
Scenario Planning, Design futures, Trends, Foresight, Intuition, Storytelling, Creative visualization, Business-oriented thinking, Innovation, Collaboration, Data-driven research, Accessibility, Inclusivity, Technology, Multisensory experiences, Brand reputation
March 2023