A creative facilitation and co-creation project exploring how Local Farmbag, a community-centered food business, could scale collaboratively and sustainably.
Role
My role centered on facilitating client workshops, shaping the flow and strategic direction of the sessions, and translating insights into a consolidated strategy framework.
What we noticed
As Local Farmbag rapidly expanded during the pandemic, deliveries increased from 500 to 1200 across Florida to South Carolina. What began as a local fresh produce delivery service was growing into a larger operation navigating sourcing, logistics, team communication, and long-term scalability all at once.
Through an initial brand diagnostics workshop, we uncovered both the strengths and growing pains that had emerged over the company’s first decade. We became interested in how Local Farmbag could continue expanding while staying connected to its larger mission of strengthening local food systems and community-supported agriculture.
What we explored
Through a series of collaborative workshops with the founders, we explored how facilitation and strategic thinking could help transform operational challenges into opportunities for sustainable growth.
Our process focused on:
• Mapping communication, service, and infrastructure gaps
• Identifying strengths, friction points, and opportunities for expansion
• Exploring how community-supported agriculture programs could scale across new cities
• Translating workshop insights into collaborative strategy frameworks and future planning tools
The project focused on understanding how people, processes, technology, and long-term vision intersect within a growing business.
What took shape
The project evolved into a collaborative infrastructure and expansion strategy designed to support Local Farmbag’s future growth while strengthening its community-centered mission.
Our final deliverables included:
• A brand diagnostics workshop synthesizing key strengths, gaps, and opportunities
• Strategic roadmaps for expansion across new cities
• Framework to support communication, operations, and scalability
• Co-created planning tools for future community-supported agriculture programs
• A consolidated strategy template designed to support long-term decision-making and alignment
Together, these outcomes helped create a clearer foundation for sustainable and community-centered growth.